Aberdeen Airport!!!
Summary
The new Aberdeen International Airport website offers a bold fresh look and an enhanced digital experience for its visitors. Although the new site has only been live for a short time, we are already seeing improvements in engagement. When compared to the same week last year.
- 56 Increased time on website
- 3 million Decreased bounce rate
- 11 Increase in page views!
the detail
Yes I am jumping on that bandwagon, but for a very good reason. It strikes me that now more than ever is the time to be embracing the idea of being nimble. If you’re not sure what I mean by nimble, take a look here. It is our way of working that combines lean and agile to enable organisations to be faster moving and more adaptable. and agile to enable organisations to be faster moving and more adaptable.and agile to enable organisations to be faster moving and more adaptable. and agile to enable organisations to be faster moving and more adaptable.
No-one knows for sure what will happen at the end of this month and beyond and whatever plans you have put in place for your business all of the uncertainty means you might have to think on your feet as events unfold. A nimble process can help with this. In particular we can learn the lessons from our old friend Pareto when it comes to moving quickly in response to shifting sands – focus on what is important. 20% of your efforts will produce 80% of your results. My advice is find that 20% that will bring you the biggest gains – your most important thing. Do that thing first and go from there.
It is amazing how that shift in gear affects even the largest of businesses.