Q&A with digital account executive Lucy Brearley

Digital Account Executive Lucy Brearley

If you’re looking for a committed and passionate digital account manager to look after your digital needs, look no further. Lucy loves great design, techy solutions and new innovation but there’s got to be a reason for it. Working both agency and client-side has given her a broad understanding of what her counterparts need and how to get things done in an agency.

She joins KMP Digitata as a Digital Account Executive and it’s her job to continuously develop a high level strategy for clients. Working with one and all to bring the magic and make sure the end result is a happy client. She has vast knowledge of high end retail and corporate marketing and communications.

Lucy has several years’ experience in direct selling, business development, management and both on and offline merchandising and marketing. She’s passionate and focused about topics such as advertising, consumer behaviour and branding.

What’s the best bit about being a Digital Account Executive?

Pitching for new accounts and brainstorming new ideas to help improve the user journey and conversion of our client’s sites.

What makes you get out of bed in the morning?

A run round the block and the challenge of the day ahead, oh and a brew of course!

What’s the hardest part of your job?

Juggling lots of things at once, but I enjoy it, it’s great to always be so busy.

What advice would you give to someone looking to get into this role?

All you need is enthusiasm, great communication and organisation skills and to want to embrace new challenges and KMP will teach you the rest.

What is your proudest achievement?

At work: Winning my first Pitch – for KMP to build a new responsive web site.

Outside of work: climbing Mount Kilimanjaro and running my first Marathon.

What’s the next big thing in the digital industry?

I would love it to be digital/online voting for elections.